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The TTP Trust Score uses a 0–100 scale. A scheduled process combines data signals with AI-assisted analysis across 10 pillars for eligible firms. The current completeness bonus includes affiliate-link presence. A score or verification status is a research signal, not a certification of safety, regulatory approval, or future payouts.
These pillars are computed directly from database records. Same inputs always produce the same output.
Weighted combination of average star rating (50%), volume of reviews in the last 30 days (30%), and total all-time review count (20%). Higher average ratings and recent activity score the most.
Measures how well the firm engages with its community. Factors in overall response rate (50%), average response speed in hours (30%), and unreplied negative reviews (20%). Firms with zero reviews score 0 here.
Captures real-time community endorsement. Weighted toward recent momentum (70%) — likes in the last 7 days per day — with a log-scaled total likes component (30%).
Cross-references the firm's external Trustpilot presence. Scores on both the Trustpilot star rating (70%) and number of Trustpilot reviews (30%). Firms with no Trustpilot data score 0.
Month-on-month website traffic growth mapped to a 0–10 scale. Flat traffic ≈ 5. A 50% MoM growth = 10. A 50% decline = 0. Firms with no traffic data score 0.
An all-or-nothing bonus for trust-critical profile fields. All five fields must be present to earn the bonus — partial completion does not score.
These pillars require contextual reading of unstructured content. An AI model scores them at temperature 0 (deterministic) using only the evidence provided — forum posts, social content, announcements, and giveaway data from the last 30 days. The model cannot invent signals or access external information.
AI assesses supplied forum posts from the last 30 days and scores community sentiment from 0 to 10. The prompt restricts it to supplied evidence, but AI can still misinterpret that evidence.
AI scores social media posts published in the last 30 days from 0 to 5, weighing tone, engagement, and relevance to the firm's activity.
AI assesses the quality and quantity of giveaways and active promotions in the last 30 days. Genuine trader-facing promotions score higher than generic marketing.
AI scores the substance of firm announcements in the last 30 days. Payout updates, product launches, rule changes, and competitions score high. Generic filler scores low.
The decay penalty is subtracted after all pillars are summed. It penalises inactivity and negative signals. Multiple penalties stack — a firm with no recent reviews, slow likes, and unreplied negative reviews will see a significant reduction.
The raw score is always capped by the firm's verification tier before being written to the database. This prevents unverified firms from reaching top positions regardless of other signals.
The platform's trusted status permits this cap; it is not a regulatory or safety certification.
Firm has passed identity and business verification.
No verification on file. Score is capped to prevent unverified firms from reaching top positions.
| Band | Score range |
|---|---|
| Elite | 85–100 |
| Strong | 70–84.9 |
| Average | 55–69.9 |
| Weak | 40–54.9 |
| Critical | 0–39.9 |
A scheduled daily process recalculates eligible firms, with a configurable batch limit that defaults to 250 and prioritises the stalest records. A schedule does not guarantee that every firm updates each day; failures or incomplete data can delay changes.
The formula does not accept a commission amount or a purchased ranking position. It does include affiliate-link presence as one of the fields needed for the five-point profile-completeness bonus, so commercial context is not absent from every input. Interpret the score alongside that limitation.
The formula starts at a base of 50. Without reviews, Trustpilot data, traffic, or community activity, all pillars contribute 0 and daily decay penalties apply, pulling the score below 50.
After each daily run, the AI writes a short explanation grounded only in the evidence it was given — forum posts, social content, announcements, and giveaway data. This is the text shown when you hover the info icon on a firm's page.
Trusted firms can reach 100. Verified firms are capped at 90. Unverified firms are capped at 60, regardless of other signals, to prevent unverified firms from appearing alongside fully trusted ones.
The TTP Trust Score is one input into the default ordering alongside platform verification status and user rating. See the ranking explanation.
View ranking methodology →
